@book{ BA18869608,
 author = "Usunier, Jean-Claude",
 title = "Commerce entre cultures : une approache culturelle du marketing international",
 publisher = "Presses Universitaires de France",
 year = "1992",
 series = "Collection Gestion",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA18869608"
}
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