Text ( visual ) : unmediated
International marketing / by John M. Hess and Philip R. Cateora ; with the collaboration of Bernard J. La Londe. -- Homewood, Ill. : R.D. Irwin , 1966. -- xiii, 670 p. : ill. ; 24 cm. -- Includes bibliographical references (p. 641-651) and index. -- (BA18593868) ; https://ci.nii.ac.jp/ncid/BA18593868
Author Heading(s): Hess, John Milton ; Cateora, Philip R. ; La Londe, Bernard J.. -- Classification(s): LCC : HF1009.5 ; DC19 : 658.8/48. -- Subject Heading(s): LCSH : Export marketing ; LCSH : International business enterprises
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