Text ( visual ) : unmediated Whatever happened to Madison Avenue? : advertising in the '90s / by Martin Mayer. -- 1st ed. -- Boston : Little, Brown , c1991. -- xix, 269 p. ; 22 cm. -- Includes bibliographical references and index. -- ISBN 0316551546 ; (BA1827753X) ; https://ci.nii.ac.jp/ncid/BA1827753X Author Heading(s): Mayer, Martin. -- Classification(s): LCC : HF5813.U6 ; DC20 : 659.1/0973. -- Subject Heading(s): LCSH : Advertising -- United States

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