内容説明
This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. The authors make recommendations for practical/applied, theoretical, and advanced courses, representing every area of the mass communications curriculum. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.
Chapter topics in part I, The Introductory Course, include The Beginning Course in Mass Communication, and introductory courses to broadcasting, public relations, the film course, and internship programs. Part II, Applied Coursework, includes chapters on writing news for print and broadcast, reporting, advertising campaigns, audio and video production, and teaching research methods. Part III, which deals with advanced coursework, includes chapters on courses in mass communication law, mass media management, and history, mass media and politics, media criticism, and media ethics. Teaching Mass Communication will prove vitally important to faculty with new preparations for mass communication courses (including senior faculty keeping up with changes), media professionals, and new faculty preparing their teaching assignments.
目次
Preface
Introduction
The Introductory Course
The Basic Course in Mass Communication by Michael D. Murray
Introduction to Broadcasting by Donald Godfrey
Introduction to Public Relations by Anthony J. Ferri
Introductory to Film by Gary Burns
Internship Programs in Mass Communication by Scott Whitlow
Applied Coursework
Writing News for Print and Broadcast by Ellie Chapman and Michael D. Murray
Reporting by David Bennett
Advertising Campaigns by Jon D. Morris and Frank N. Pierce
Audio Production by Robert Musburger
Video Production by Steve Craig
Teaching Research Methods to Undergraduates by Kim A. Smith
Advanced Coursework
Mass Communication Law by Roy L. Moore
Mass Communication Management by John De Mott
Mass Communication History by Maurine H. Beasley
Mass Media and Politics by Dan Nimmo
Media Criticism by Michael A. Russo
Media Ethics by Jay Black
Index
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