Text ( visual ) : unmediated Attitude research plays for high stakes / edited by John C. Maloney Bernard Silverman. -- Ann Arbor, MI : University Microfilms International , 1979. -- vii, 279 p. : ill. ; 23 cm. -- (Proceedings series / American Marketing Association). -- Includes bibliographies ; Facsim. of: Chicago, Ill. : American Marketing Association, 1979. -- (BA17075799) ; https://ci.nii.ac.jp/ncid/BA17075799 Author Heading(s): Attitude Research Conference ; Maloney, John Clement ; Silverman, Bernard ; American Marketing Society. -- Classification(s): LCC : HF5415.2 ; DC : 658.8/34. -- Subject Heading(s): LCSH : Attitude (Psychology) -- Testing -- Congresses ; LCSH : Marketing research -- Congresses ; LCSH : Consumers -- Attitudes -- Congresses