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Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers / by Anthony F. McGann. -- Cambridge : Marketing Science Institute , 1972. -- 32 p. ; 28 cm. -- (Report / Marketing Science Institute ; no. 72-107). -- (BA13960065) ; https://ci.nii.ac.jp/ncid/BA13960065
Author Heading(s): McGann, Anthony F.
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