@book{ BA13960065,
 author = "McGann, Anthony F.",
 title = "Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers",
 publisher = "Marketing Science Institute",
 year = "1972",
 series = "Report / Marketing Science Institute",
 number = "no. 72-107",
 URL = "https://ci.nii.ac.jp/ncid/BA13960065"
}
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