Text ( visual ) : unmediated
Handbook of consumer behavior / Thomas S. Robertson, Harold H. Kassarjian. -- Englewood Cliffs, N.J. : Prentice-Hall , c1991. -- x, 614 p. : ill. ; 25 cm. -- Includes bibliographical references and indexes. -- ISBN 0133727491 ; (BA12433519) ; https://ci.nii.ac.jp/ncid/BA12433519
Author Heading(s): Robertson, Thomas S. ; Kassarjian, Harold H.. -- Classification(s): LCC : HF5415.32 ; DC20 : 658.8/342. -- Subject Heading(s): LCSH : Consumer behavior ; LCSH : Motivation research (Marketing)
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