Mission and business philosophy : winning employee commitment

書誌事項

Mission and business philosophy : winning employee commitment

Andrew Campbell and Kiran Tawadey

Heinemann Professional Pub., 1990

タイトル別名

Mission & business philosophy

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注記

Spine title: Mission & business philosophy

Bibliography: p. [329]-339

Includes index

内容説明・目次

内容説明

Mission statements and philosophy statements are seen as tools to encapsulate the company's goals, to harness the emotional ingredients necessary to achieve success in any enterprise. For two years Andrew Campbell and Kiran Tawedey have researched the subject of mission through interviews with a broad sample of managers, detailed case studies of a few companies and a thorough review of the literature. The book is intended for students, academics and management consultants who will find that this area of values and beliefs can be analyzed as rigorously and effectively as the more traditional areas of business strategy.

目次

  • Part 1 What is mission? - mission is the rationale for the existence of an organization that makes it worthwhile in the eyes of its stakeholders, particularly employees. Part 2 Mission and motivation - self-fulfilment and meaning help make people's worklives worthwhile: higher and lower needs, Abraham H. Maslow
  • one more time - how do you motivate employees?, Frederick Herzberg
  • human nature - why is it elusive?, Edgar H. Schein
  • man waiting for motivation, Thomas J. Peters and Robert H. Waterman
  • human resources and philosphy, Konosuke Matsushita. Part 3 Mission and culture - the values and beliefs of the organization give people a feeling of pride and a sense of commitment: the Z organization, William Ouchi
  • values - the core of the culture, T. Deal and A. Kennedy
  • Minerva's Owl - building a corporate value system, William L. Weiss
  • helping men grow, Thomas J. Watson Jnr
  • great companies make meaning, Richard Tanner Pascale and Anthony G. Athos. Part 4 Mission and leadership - leaders can create vast resources of energy by releasing the emotional commitment of their people: the nature of executive responsibility, Chester L. Barnard
  • the case for institutionalizing values, Philip Selznick
  • attention through vision, Warren Bennis and Burt Nanus
  • institutional leadership, Havard Business School
  • securicor, Derek F. Channon. Part 5 Mission and Ethics - codes of ethics are guidelines for corporate behaviour: ethics and competitiveness - putting first things first, John F. Akers
  • what is business ethics?, Peter F. Drucker
  • what is necessary for corporate moral excellence?, W. Michael Hoffman
  • ethics as a way of life, Robert Gunts. Part 6 Mission and mission statements - attempts at defining the contents of mission statements: the company mission as a strategic tool, John A. Pearce II
  • how companies define their mission, Fred R. David
  • how to write a purpose statement, Mark Forhman and Perry Pascarella
  • the effectiveness of corporate codes of ethics, Steven Weller. Part 7 Do you have a good mission statement? - the criteria that define a good mission statement.

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詳細情報

  • NII書誌ID(NCID)
    BA11721201
  • ISBN
    • 0434903140
  • LCCN
    90227225
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Hailey Court, Jordan Hill, Oxford
  • ページ数/冊数
    ix, 342 p.
  • 大きさ
    24 cm
  • 分類
  • 件名
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