書誌事項

Issues in advertising : the economics of persuasion

edited by David G. Tuerck

(AEI symposia, 78D)

American Enterprise Institute for Public Policy Research, c1978

  • : pbk

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注記

Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C

Includes bibliographical references

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    AEI symposia

    American Enterprise Institute for Public Policy Research

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