@book{ BA10401770,
 author = "Cateora, Philip R.",
 title = "International marketing",
 publisher = "Irwin",
 year = "1990",
 edition = "7th ed",
 series = "The Irwin series in marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA10401770"
}
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