Text ( visual ) : unmediated
Advertising media : a managerial approach / Anthony F. McGann, J. Thomas Russell. -- 2nd ed. -- Homewood, Ill. : Irwin , 1988. -- xii, 452 p. : ill. ; 25 cm. -- Includes bibliographies and index. -- ISBN 0256059888 ; (BA10022896) ; https://ci.nii.ac.jp/ncid/BA10022896
Author Heading(s): McGann, Anthony F. ; Russell, Thomas. -- Classification(s): LCC : HF5826.5 ; DC19 : 659.1/11. -- Subject Heading(s): LCSH : Advertising media planning
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