Text ( visual ) : unmediated Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. -- 3rd ed. -- : International student ed. -- Homewood, IL : Irwin , c1990. -- xviii, 845 p. : ill. ; 24 cm. -- (The Irwin series in marketing). -- Includes bibliographical references and index. -- ISBN 0256080046 ; 0256098670 ; (BA08019389) ; https://ci.nii.ac.jp/ncid/BA08019389 Author Heading(s): Churchill, Gilbert A. ; Ford, Neil M. ; Walker, Orville C.. -- Classification(s): LCC : HF5438.4 ; DC20 : 658.8/101. -- Subject Heading(s): LCSH : Sales management

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