1984 AMA Winter Educators' Conference : scientific method in marketing

• • AMA Winter Educators' Conference
• • Anderson, Paul F.
• • Ryan, Michael J.
• • American Marketing Association. Educators' Conference

• Related Books: 1

• • AMA Winter Educators' Conference
• • Anderson, Paul F.
• • Ryan, Michael J.
• • American Marketing Association. Educators' Conference

1984 AMA Winter Educators' Conference : scientific method in marketing

edited by Paul F. Anderson and Michael J. Ryan

(Proceedings series / American Marketing Association)

American Marketing Association, 1984

• pbk.

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