Text ( visual ) : unmediated
The comprehension and miscomprehension of print communications : an investigation of mass media magazines / by Jacob Jacoby and Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation. -- :pbk ; . -- New York, N.Y. : The Foundation , c1987. -- xvii, 273 p. : ill. ; 24 cm. -- "February 1987." ; Bibliography: p. 147-154 ; Includes indexes. -- ISBN 080580143X ; 0805800875 ; (BA0700040X) ; https://ci.nii.ac.jp/ncid/BA0700040X
Author Heading(s): Jacoby, Jacob ; Hoyer, Wayne D. ; Advertising Educational Foundation (New York, N.Y.). -- Classification(s): LCC : HF6107 ; DC19 : 659.13/2. -- Subject Heading(s): LCSH : Advertising, Magazine ; LCSH : Advertising, Fraudulent
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