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Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi. -- Boston : Kluwer Academic Publishers , c1988. -- xv, 279 p. : ill. ; 24 cm. -- (International series in quantitative marketing). -- Bibliography: p. 265-272 ; Includes index. -- ISBN 0898382785 ; (BA0685122X) ; https://ci.nii.ac.jp/ncid/BA0685122X
Author Heading(s): Cooper, Lee G. ; 中西, 正雄 . -- Classification(s): LCC : HF5415.135 ; DC19 : 658.8/02. -- Subject Heading(s): LCSH : Marketing -- Decision making -- Mathematical models ; LCSH : Market share -- Mathematical models
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