@book{ BA0685122X,
 author = "Cooper, Lee G. and 中西, 正雄 ",
 title = "Market-share analysis : evaluating competitive marketing effectiveness",
 publisher = "Kluwer Academic Publishers",
 year = "1988",
 series = "International series in quantitative marketing",
 number = "",
 URL = "https://ci.nii.ac.jp/ncid/BA0685122X"
}
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