Text ( visual ) : unmediated
Advertising self-regulation and outside participation : a multinational comparison / J.J. Boddewyn. -- New York : Quorum Books , c1988. -- xviii, 368 p. ; 25 cm. -- Bibliography: p. [357]-362 ; Includes index. -- ISBN 0899302955 ; (BA04403534) ; https://ci.nii.ac.jp/ncid/BA04403534
Author Heading(s): Boddewyn, J. J. (Jean J.). -- Classification(s): NDC7 : 674 ; LCC : HF5834 ; DC19 : 659.1/1. -- Subject Heading(s): LCSH : Advertising -- Self-regulation -- Case studies
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