McGraw-Hill series in marketing

• Related Books: 93

McGraw-Hill series in marketing

McGraw-Hill

• WorldCat

Related Books: 1-20 of 93

• 1

  Strategic marketing management cases

  David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

  McGraw-Hill/Irwin c2002 7th ed., international ed McGraw-Hill higher education , McGraw-Hill series in marketing

  : text , : CD-ROM

  Available at 9 libraries

• 2

  Advertising communications & promotion management

  John R. Rossiter, Larry Percy

  McGraw-Hill 1998 2nd ed., international ed McGraw-Hill series in marketing

  Available at 15 libraries

• 3

  Marketing management : strategies and programs

  Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden

  McGraw-Hill Co. c1997 6th ed., international ed McGraw-Hill series in marketing

  Available at 4 libraries

• 4

  Marketing management : strategies and programs

  Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden

  McGraw-Hill Companies c1997 6th ed McGraw-Hill series in marketing

  Available at 10 libraries

• 5

  Retail management

  Ron Hasty, James Reardon

  McGraw-Hill c1997 McGraw-Hill series in marketing

  Available at 6 libraries

• 6

  Satisfaction : a behavioral perspective on the consumer

  Richard L. Oliver

  Irwin/McGraw-Hill c1997 McGraw-Hill series in marketing

  Available at 18 libraries

• 7

  Marketing

  Michael J. Etzel, Bruce J. Walker, William J. Stanton

  McGraw-Hill c1997 11th ed McGraw-Hill series in marketing

  : paper , International ed

  Available at 12 libraries

• 8

  Advertising communications & promotion management

  John R. Rossiter, Larry Percy

  McGraw-Hill c1997 2nd ed McGraw-Hill series in marketing

  Available at 20 libraries

• 9

  Services marketing

  Valarie A. Zeithaml, Mary Jo Bitner

  McGraw-Hill 1996 McGraw-Hill series in marketing , McGraw-Hill international editions . Marketing and advertising series

  Available at 3 libraries

• 10

  Logistical management : the integrated supply chain process

  Donald Bowersox and David Closs

  The McGraw-Hill Co., Inc. 1996 International ed McGraw-Hill series in marketing , McGraw-Hill international editions . marketing and advertising series

  : pbk

  Available at 13 libraries

• 11

  Logistical management : the integrated supply chain process

  Donald J. Bowersox, David J. Closs

  McGraw-Hill c1996 McGraw-Hill series in marketing

  Available at 27 libraries

• 12

  Marketing research : an applied approach

  Thomas C. Kinnear, James R. Taylor

  McGraw-Hill c1996 5th ed McGraw-Hill series in marketing

  Available at 13 libraries

• 13

  Services marketing

  Valarie A. Zeithaml, Mary Jo Bitner

  McGraw Hill 1996 McGraw-Hill series in marketing

  Available at 10 libraries

• 14

  Purchasing and supply management : text and cases

  Donald W. Dobler, David N. Burt

  McGraw-Hill 1996 6th ed. McGraw-Hill series in management , McGraw-Hill series in marketing

  : International ed. , : International ed. by McGraw-Hill Book Co.-Singapore

  Available at 6 libraries

• 15

  Advertising excellence

  Courtland L. Bovée ... [et al.]

  McGraw-Hill c1995 McGraw-Hill series in marketing

  Available at 7 libraries

• 16

  Marketing

  Courtland L. Bovée, Michael J. Houston, John V. Thill

  McGraw-Hill c1995 2nd ed McGraw-Hill series in marketing

  : International ed

  Available at 9 libraries

• 17

  Global marketing strategy

  Susan P. Douglas, C. Samuel Craig

  McGraw-Hill c1995 McGraw-Hill series in marketing

  Available at 30 libraries

• 18

  Sales management : concepts, practices, and cases

  Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing

  McGraw-Hill c1994 2nd ed., international ed. McGraw-Hill series in marketing , McGraw-Hill international editions . marketing and advertising series

  alk. pa.

  Available at 2 libraries

• 19

  Marketing management : strategies and programs

  Joseph P. Guiltinan, Gordon W. Paul

  McGraw-Hill c1994 5th ed McGraw-Hill series in marketing

  : alk. paper , : pbk. : International ed.

  Available at 16 libraries

• 20

  Sales management : concepts, practices, and cases

  Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing

  McGraw-Hill c1994 2nd ed McGraw-Hill series in marketing

  alk. pa.

  Available at 7 libraries

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