Information and behavior : systems of influence

書誌事項

Information and behavior : systems of influence

Richard A. Winett

(Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant)

L. Erlbaum Associates, 1986

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注記

Bibliography: p. 235-248

Includes index

内容説明・目次

内容説明

First Published in 1986. This book has two basic goals. The first goal is to present how information is formed, used, channelled, and delivered in a number of different contexts and systems with varying impacts. The second goal is to present these diverse applications within one framework so that there is continuity between the different subjects and chapters. The framework is behavioral systems, and so this book is also an attempt to further evolve and show the viability of this framework.

目次

  • Chapter 1 Introduction
  • Chapter 2 Prosocial Television
  • Chapter 3 Diffusion from a Behavioral Systems Perspective
  • Chapter 4 Social Marketing
  • Chapter 5 New Media
  • Chapter 6 Information and Health Behavior
  • Chapter 7 Behavioral Systems Approach Information and Consumer Behavior
  • Chapter 8 Future Directions

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  • 1
    Communication

    a series of volumes edited by Dolf Zillmann and Jennings Bryant

    Lawrence Erlbaum Associates

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