edited by John M.T. Balmer and Weifeng Chen

Palgrave Macmillan c2017 Journal of brand management : advanced collections

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edited by John M.T. Balmer ... [et al.]

Palgrave Macmillan c2017 Journal of brand management : advanced collections

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edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena

Routledge 2013 Routledge interpretive marketing research series

: hbk

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edited by Klement Podnar and John M.T. Balmer

Routledge 2010

: hardback

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selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]

Routledge 2003

: pbk

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selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]

Routledge 2003

: hbk , : pbk

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