Stephen A. Greyser ; with the collaboration of Robert J. Kopp

Prentice-Hall c1992 3rd ed

所蔵館17館

by Ronald C. Curhan and Robert J. Kopp

Marketing Science Institute 1986 Report / Marketing Science Institute no. 86-104

所蔵館6館

by Stephen A. Greyser & Robert J. Kopp

Marketing Science Institute c1979 Report / Marketing Science Institute no. 79-114

所蔵館8館