volume editor, Robert C. Blattberg ; contributors, Anne Coughlan, Lakshman Krishnamurthi, Andris A. Zoltners

SAGE 2012 Legends in marketing . Philip Kotler / series editor, Jagdish N. Sheth ; v. 2

: HB

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Anne T. Coughlan ... [et al.]

Pearson/Prentice Hall c2006 7th ed

: pbk

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Anne T. Coughlan ... [et al.]

Prentice Hall International c2001 6th ed The Prentice-Hall international series in marketing

: pbk

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Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan

Prentice Hall c1996 5th ed The Prentice-Hall series in marketing

: hbk , : pbk

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by Anne T. Coughlan, and Subrata K. Sen

Marketing Science Institute 1986 Report / Marketing Science Institute no. 86-101

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