volume editor, Robert J. Thomas ; contributors, Wesley J. Johnston, Robert E. Spekman, Arch G. Woodside

Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor, Jagdish N. Sheth ; v. 1

: hb

所蔵館7館

Robert E. Hite, Wesley J. Johnston

South-Western College Publishing c1998

所蔵館6館

Charles L. Hinkle, Wesley J. Johnston , Esther F. Lanigan

Prentice Hall c1992 2nd ed

所蔵館11館

Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk

Dryden Press c1985

pbk.

所蔵館2館

Wesley J. Johnston

Praeger c1981

所蔵館4館

by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston

Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-117

所蔵館11館

volume editor, Melanie Wallendorf ; contributors, Vince Barabba, Wesley J. Johnston, Kathryn Braun LaTour

Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 3

: hb

所蔵館8館