Elliot Maltz, William E. Souder, Ajith Kumar

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-123

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Pierre Chandon, Brian Wansink, Gilles Laurent

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-109

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Ramesh Sharda ... [et al.]

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-108

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Fred Selnes, James Sallis

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-103

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prepared by Rebecca Slotegraaf

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-102

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Satya Menon, Dilip Soman

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-100

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Cheryl Nakata

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-107

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Kamalini Ramdas, Mohanbir S. Sawhney

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-105

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Paul N. Bloom, Gregory T. Gundlach, Joseph P. Cannon

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-106

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John G. Lynch, Jr., Dan Ariely

Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-104

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Rohit Deshpandé, editor

SAGE c1999

: pbk

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Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-133

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Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister

Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-101

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Amy K. Smith, Ruth N. Bolton, Janet Wagner

Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-100

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Rajesh K. Chandy, Gerard J. Tellis

Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-102

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Anne S. Miner, Christine Moorman, Paula Bassoff

Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-110

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Vicki G. Morwitz, David C. Schmittlein

Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-111

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Vicki G. Morwitz, Joel H. Steckel, Alok Gupta

Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-112

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Gary S. Lynn

Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-113

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Sanjay K. Dhar, Stephen J. Hoch

Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-114

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