Marketing Science Institute

ID:DA02846712

別名: MSI

M.S.I

同姓同名の著者を検索

検索結果463件中 181-200 を表示

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181

An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-124

所蔵館4館
182

Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

Cornelia Pechmann and S.Ratneshwar

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-125

所蔵館4館
183

Market share and growth are not good predictors of the A/S ratio

by Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-105

所蔵館5館
184

A knowledge-based approach for screening product innovations

"Ram" Sundaresan Ram and Sudha Ram

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-107

所蔵館5館
185

New tools for understanding brand competition : integrating household and retail scanner data

Gary J. Russell and Wagner A. Kamakura

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-101

所蔵館5館
186

Ten lessons for improving service quality

Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-104

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187

Product managers' use of scanner data : a story of organizational learning

David K. Goldstein

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-109

所蔵館5館
188

Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets

prepared by Marjorie Adams

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-103

所蔵館5館
189

Consumer search and decision problems in a transitional economy : Hungary, 1989-1992

Lawrence F. Feick, Robin A. Higie and Linda L. Price

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-113

所蔵館5館
190

Global market strategies of U.S. and Japanese businesses

George S. Yip, Johny K. Johansson

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-102

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191

Relationships between providers and users of market research : the role of personal trust

Christine Moorman, Rohit Deshpandé, Gerald Zaltman

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-111

所蔵館5館
192

Behind the state of the union : the impact of design and social processes on relationships in shared management joint venture teams

Jane E. Salk

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-110

所蔵館5館
193

Development and validation of the corporate social style inventory : a measure of customer service skills

Juan I. Sanchez and Scott L. Fraser

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-108

所蔵館5館
194

Organizational buying contexts and the procurement process

Michele D. Bunn and William D. Perrault, Jr.

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-106

所蔵館5館
195

Seeing the voice of the customer : the zaltman metaphor elicitation technique

Gerald Zaltman, Robin A. Higie

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-114

所蔵館5館
196

Economic consequences of providing quality and customer satisfaction

Eugene W. Anderson, Claes Fornell, Donald R. Lehmann

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-112

所蔵館5館
197

Prior knowledge and the effect of message frames in advertising

Gerald E. Smith and Lawrence H. Wortzel

Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-100

所蔵館5館
198

Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report

Scott Davis, J. Jeffrey Inman, Leigh McAlister

Marketing Science Institute 1992 Report / Marketing Science Institute no. 92-105

所蔵館3館
199

Retail power : monster or mouse?

Paul W. Farris and Kusum L. Ailawadi

Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-129

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200

The long-term differentiation value of marketing communication actions

William Boulding, Eunkyu Lee, Richard Staelin

Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-133

所蔵館4館

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Marketing Science Institute

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