Steak: American Eagle highlights "The Freedom of FREE Checking" on the front of its postcard; while the Webster Bank
self-mailer really features the 100ドル bonus.
The address is already printed on the paper as a
self-mailer.
I suppose the theory is, in this era of internet-shortened attention spans, that with a
self-mailer the prospect has your complete selling message in one piece.
The service offers dealers many direct mail templates in postcard and
self-mailer formats, which they can then customize by adding information such as prices, discounts, expiration dates and details of service.
The average person spends three seconds or less deciding whether to keep or toss a non-catalog mailing (solo,
self-mailer, postcard, etc.), 30 seconds or less deciding whether or not to open and look at its contents, and three minutes or less reading it.
* Skip tradition entirely--send a colorful postcard or a
self-mailer brochure.
It won't matter how dynamic the cover letter is, if the envelope (or
self-mailer) is never opened.
* Format: "A traditional, five-part direct mail package will almost always pull better than a
self-mailer (generally, a 10%-50% higher response).
* Always design the newsletter as a
self-mailer and use bulk rate postage.
Another format, the
self-mailer, is usually a 9-by-11 sheet of paper folded in half or thirds.
Self-Mailer. This is a brochure that is distributed in a direct mail campaign.