below-the-line


Also found in: Financial.
Related to below-the-line: Above the line

below-the-line

adj
1. (Marketing) denoting the entries printed below the horizontal line on a company's profit-and-loss account that show how any profit is to be distributed
2. (Marketing) (of an advertising campaign) employing sales promotions, direct marketing, in-store exhibitions and displays, trade shows, sponsorship, and merchandising that do not involve an advertising agency
3. (Marketing) (in national accounts) below the horizontal line separating revenue from capital transactions. Compare above-the-line
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
When advertisers talk about below-the-line advertising, which line are they talking about?
Getting personal with below-the-line messaging
Of all the terms in the advertising lexicon, few are as denigrating as "below-the-line".
Crossing the line
Resident above-the-line and below-the-line refundable tax credit
Incentives: Kentucky
Indomina has said it will provide the new Comerica bank loan with soft money solutions, mostly represented by the 25% Dominican transferable tax credit production incentive on above- and below-the-line costs to finance two to three English-language motion pictures per year.
Filmmaking finance
The 2.29 minutes YouTube video is an excellent example of below-the-line advertising by the telecom major, which has grabbed eye balls in a big way.
Two Locals Fight In Cinema Goes Viral
The terms 'below-the-line' marketing communications refers to forms of non-media communication, even non-media advertising.
New ways in the marketing communication
Increase to Delivery Term Codes (DTCs) Percentage Rates for "Below-the-Line" Transportation on Foreign Military Sales (FMS) and FMS-Like Cases (DSCA Policy 09-22)
Defense Security Cooperation Agency Memorandum: increase to delivery term codes percentage rates: June 30, 2009
The carrier also appointed GyroHSR and OMD to handle its below-the-line work and media buying on a global basis.
Virgin Atlantic appoints Rainey Kelly Campbell Roalfe/Y&R to handle advertising
The advertising industry calls it "below-the-line"--basically everything that's not easy-money television, broadcast or print advertising.
Marketing in a downturn
A reading above 50 percent is considered a sign of economic expansion, while a below-the-line reading is taken as a warning sign of economic contraction.
Japan revises downward coincident economic index
An effort will also be needed to control below-the-line operations and to improve the collection and processing of public data with Eurostat.
EMU: GREECE COMPLIES WITH EXCESSIVE DEFICIT RECOMMENDATIONS

Full browser ?