Lance Batchelor, group chief executive, said: "Over recent years, Saga has faced increasing challenges from the
commoditisation of the markets in which we operate, especially in insurance.
The traditional non-food retail sector faces ever-growing competition from online retailers as the progressive digitalisation of the sector erodes barriers to entry, leading to product
commoditisation and price competition, and ultimately adding to the pressure on already slim margins.
Seems to me the new rule is the
commoditisation of everything.
Benz said that the sector has suffered from
commoditisation. He said, 'The product suite is more or less the same on any platform, including pricing of the products.
Further technological advances, mini-disc, laser disc, DVD, MP3, downloading and streaming all conspired to enable a
commoditisation of music as a "must-have" accessory.
Just as we have seen virtualisation drive the
commoditisation of the server market, hyper-converged solutions will drive the
commoditisation of storage.
The sector is under severe price pressure, with a risk of
commoditisation. AXA Cooperative has worked and delivered a comprehensive motor insurance offer based on three key choices of protection for customers backed by our professional & trustworthy service."
On a negative note, customers may find it challenging to identify the proper tools for their needs, as the various free public domain and commercial tools provided by more than 100 companies have also resulted in low barriers to enter the market, increasing competition and
commoditisation in some product segments.
merger further underlines
commoditisation at the tactical demand generation end of the brand business.
Sony's TV and mobile-phone businesses "continue to be plagued by structural challenges, such as the
commoditisation and maturity of major products, rapid technological changes, and intense global competition," Moody's said in the statement.