catchword

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catch·word

(kăch′wûrd′, kĕch′-)
n.
1. A well-known word or phrase, especially one that exemplifies a notion, class, or quality: "We're turned off by the label 'sexy' when used as a catchword for every new design" (Miriam Lang).
2. Printing
a. A guideword.
b. The first word of a page printed in the bottom right-hand corner of the preceding page.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

catchword

(ˈkætʃˌwɜːd)
n
1. a word or phrase made temporarily popular, esp by a political campaign; slogan
2. (Printing, Lithography & Bookbinding) a word printed as a running head in a reference book
3. (Theatre) theatre an actor's cue to speak or enter
4. (Printing, Lithography & Bookbinding) the first word of a printed or typewritten page repeated at the bottom of the page preceding
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

catch•word

(ˈkætʃˌwɜrd)

n.
1. a memorable word repeated so often it becomes a slogan.
2. Also called headword, guide word. a word printed at the top of a page in a reference book indicating the first or last entry or article on that page.
[1720–30]
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun 1. [画像:catchword - a favorite saying of a sect or political group]catchword - a favorite saying of a sect or political group
locution, saying, expression - a word or phrase that particular people use in particular situations; "pardon the expression"
catch phrase, catchphrase - a phrase that has become a catchword
mantra - a commonly repeated word or phrase; "she repeated `So pleased with how its going' at intervals like a mantra"
rallying cry, war cry, watchword, battle cry, cry - a slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'"
2. catchword - a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page
word - a unit of language that native speakers can identify; "words are the blocks from which sentences are made"; "he hardly said ten words all morning"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations

catchword

[ˈkætʃwɜːd] N (= catch phrase) [of person] → muletilla f (Pol) → eslogan m (Typ) → reclamo m
Collins Spanish Dictionary - Complete and Unabridged 8th Edition 2005 © William Collins Sons & Co. Ltd. 1971, 1988 © HarperCollins Publishers 1992, 1993, 1996, 1997, 2000, 2003, 2005

catchword

[ˈkætʃˌwɜːd] nslogan m inv
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
References in classic literature ?
All sorts of rough jests and catchwords were bandied about among them; and the story of the Diamond turned up again unexpectedly, in the form of a mischievous joke.
He did not know the catchwords which only need be said to excite a laugh.
Good taste and bad taste were only catchwords, garments of diverse cut; and music itself dissolved to a whisper through pine-trees, where the song is not distinguishable from the comic song.
And as I pushed my inquiries I discovered that he had disclosed himself to her as a by no means conventional revolutionist, contemptuous of catchwords, of theories, of men too.
As to his ever making anything tolerable of them, nobody had the smallest idea of that except his mother; she, indeed, regretted that his part was not more considerable, and deferred coming over to Mansfield till they were forward enough in their rehearsal to comprehend all his scenes; but the others aspired at nothing beyond his remembering the catchword, and the first line of his speech, and being able to follow the prompter through the rest.
Art for art's sake is a vile catchword, but I confess it appeals to me.
While the catchwords for coaching are "inspire" and "motivate," the catchwords for mentoring are "instruct" and "guide." Mentoring is all about giving people broader outlooks.
Simone Lockhart Director of Strategic Development Taranata Group W: www.taranatagroup.com ARTIFICIAL intelligence and automation are big catchwords in the talent sector just now, but it's doubtful whether any of us sees, or wishes to see, a day where the battle for talent is purely managed by machines.
What drew one's attention to this useful receptacle was the delectable variety of catchwords that one finds inscribed on some that sell in souvenir markets.
The book reads not only as Oposa's memoirs, filled with anecdotes and advice from his life, but also as a children's storybook, with poems, paintings and catchwords Oposa created, to make the book palatable even to young readers.
"The topics of these three panel discussions already contain catchwords which are of greatest relevance for identifying post-war German art: 'redemption,' 'internationalisation,' and 'post-unification,'" said Ambassador Schulte.
To what extent can her observations about ink flourishing, littera partita, and twisted-scroll catchwords in Wycliffite Bibles be extended to other manuscript genres?