Dextro Energy sign up with triathlon
Sports nutrition company Dextro Energy has agreed a deal with the International Triathlon Union (ITU) to sponsor the ITU World Championship Series. A record US2ドル million will now be at stake in the battle to become ITU's 2009 world champion as a result of the deal, nearly triple the amount of previous years.
[画像:Sports nutrition company Dextro Energy has agreed a deal with the International Triathlon Union (ITU) to sponsor the ITU World Championship Series]Length of contract: 1 year | Annualised value: US1ドル.4 million | Overall value: US1ドル.4m
Sports nutrition company Dextro Energy has agreed a deal with the International Triathlon Union (ITU) to sponsor the ITU World Championship Series.
A record US2ドル million will now be at stake in the battle to become ITU’s 2009 world champion as a result of the deal, nearly triple the amount of previous years.
£We are creating a distinct top quality sports product that offers outstanding opportunities for our athletes, sponsors, host cities and TV broadcasters,” said the ITU’s Paul Coleman.
“We are delighted to announce that the 2009 events schedule will include some of the world’s most renowned cities.”
Andreas Romankiewicz, general manager of Dextro Energy said: “Dextro Energy is very enthusiastic to be accompanying the new worldwide triathlon series as its title sponsor, since we are convinced that triathlon is an up-and-coming sport.
“It is also an ideal platform to present our brand, as our products provide instant energy to both the body and the mind, thus assuring a higher level of performance and concentration.”