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RCA – IIS Design Lab Innovation Academy (NY)
In an age of diversifying tastes and evolving needs, the question is not only how to produce high-quality products and services, but also what to offer - the creation of value. We are spearheading the 'Design-led X' initiative, translating scientific knowledge into novel value through design methodologies. The "Science Times Design" concept is being rolled out globally through collaborations with prominent institutions such as the Royal College of Art in the UK.
Poster for Design-Led X Platform