Bunnyfoot is now GAIN
The same team, the same services, but now easy access to a full range of digital transformation services.
Our services
Research and discovery
Take the guesswork out of creating a great user experience. We know how to get inside your customers’ minds to give you the insight and evidence you need to make the right decisions.
Usability testing & evaulation
We have conducted 1000s of usability tests. Usability testing is the most effective way of validating that you are on the right track throughout the design process.
Service design
We help companies tackle complex service challenges. These range from defining emerging technology ideas to improving customer services.
Design
Our designers apply their knowledge of behavioural science and design principles to translate insight about your business and customers into effective experiences.
Strategy
UX strategy runs far deeper than usability testing and fixing issues reactively. We can help you develop a strategy that integrates user advocacy at the centre of your organisation.
We are innovative thought leaders
We’ve been leading the field in experience design for more than 20 years, evolving and learning, and we’ll bring all that expertise to your project.
Our support services
UX training
We offer 17 intensive, interactive courses structured to support your learning. We also provide internationally recognised certification delivered by our experts.
Participant recruitment
We offer participant recruitment to suit your research needs. Our extensive database has people from all backgrounds and ages throughout the UK.
Research lab hire
Hire our high-spec studios and viewing facilities in London and Sheffield. We’re set up for testing on desktop, mobile, TV as well as focus groups and much more.
Research lab design and build
Our specialist lab build company can spec out and install the hardware, software and everything else needed to create a flexible, comfortable research space at your premises.
One size does not fit all
We have as many approaches as we have clients and will work with you to find the best way forward. We adapt our way of working to meet yours and are always focused on the best outcome for you.
24
Years of experience
27
Full time consultants
28535
Research participants on our database
4
Research labs for hire
Recent case studies
A full user-centred design project for the UK’s leading airline
Expert evaluation, Usability testing, IA, Personas, Prototypes, Visual design
User research and actionable findings for BT TV
Diary study, Card Sort, Personas, Survey, Usability testing
Improving search experience and content with British Library
Contextual enquiry, Experience Map, Usability testing
Upcoming training courses and events
Rapid Prototyping with Axure
Remote (Zoom)
Wednesday 19th November 2025 – Thursday 20th November 2025
Foundation in Human-Centred Design (CPUX-F) – Training and Certification
Remote (Zoom)
Monday 24th November 2025 – Wednesday 26th November 2025
From the blog
‘Designing with Figma’ Course
Bunnyfoot Updates
| Aaron YoungCard Sorting in UX: When It Works and When to Use Other Methods
Longer Reads
| Louise BloomHow Trauma-Informed Design Can Improve User Experiences for All Audiences
2-Minute Insights
| Louise BloomTrusted partner
We are trusted by leading brands, big and small, to improve their profitability by creating the most engaging and persuasive experiences across all touchpoints.
A few of our team
Our backgrounds are rooted in psychology, design theory, human computer interaction and service design, but first and foremost we are experts in people and behaviour.
Read enough? Get in touch
Contact David Williams to discuss your needs or find out more about what we do.
