"Our previous digital analytics tool was very limited for us. We couldn't fetch the data easily; we couldn't send custom identifiers, and there were GDPR concerns. Most importantly, we couldn't integrate it with our other data sources to get a full picture of player behavior, from marketing websites to in-game actions."

"With richer data at our fingertips, we’re able to optimize marketing spend and drive higher ROI across our digital channels. It’s been a pivotal part of our analytics evolution, allowing us to better serve our customers and drive innovation across the business."

"We were previously using a mix of in-house and third-party tools that were expensive and difficult to use. We like Snowplow’s open and transparent approach that’s built on existing technologies we’re familiar with. And it helps us keep our data within our own walls instead of sending it to a vendor server."

"The concept is to consolidate on a select set of tools and have the best-of-breed tool for each piece of the puzzle. By choosing the best-of-breed tool for each component, we've created enough flexibility to build any use case we want, while also enabling more centralized data collection and data processing."

"At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features... That's why we started looking into solutions that we can use that don't require us to rebuild the whole infrastructure for ourselves. Because we are aware that this is quite cumbersome. And it takes quite some engineering effort to get this into a production stable state."