Nielsen’s comprehensive data and measurement are powering the future of media
Real audiences. Real data. Real decisions.
Nielsen’s comprehensive data and measurement are powering the future of media.
Unlock the full value of your marketing investments
Real audiences. Real data. Real decisions.
Nielsen’s comprehensive data and measurement are powering the future of media.
Unlock the full value of your marketing investments
Solutions
Connecting you to audiences, growth and new opportunities.
Featured product
Nielsen ONE
One clear view of your audience, brought together in one seamless platform.
Audience
measurement
Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.
Media
planning
Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.
Marketing optimization
Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.
Insights
Stay ahead of media’s evolution with our timely insights.
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Featured
2025 Annual Marketing Report
Gain a strategic edge in 2025. Understand global marketing trends, balance brand with performance, and measure media holistically with data-driven insights.
3mins read
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Featured
Need to Know: What is media fragmentation and how to reach today’s audiences?
Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for…
Media6mins read
People
Real people are always at the heart of our data.
750K+
People around the world participate in our panels
Backed by real people, our global panels provide critical data validation and ensure representation.
13K+
Employees power our business globally
Our passionate workforce drives a better media future across 57 countries.
14
Business resource groups champion an inclusive culture
Members of these groups help us bring our best to the communities we measure.