We partnered with WARC, the global authority on marketing effectiveness, to look at how marketing teams are structured, which channels marketers are adopting, and how marketers are using AI.
The Marketing Equalizer, based on a survey of 1,205 mid-market (companies with 10–499 employees) marketers across the US, UK, Canada, Australia, and New Zealand, provides a comprehensive snapshot of teams, challenges, and a playbook that turns optimism into impact.
"AI will no longer be just a content generation tool, but a strategic partner that designs, executes, and continuously optimizes for your desired outcomes."
Jose Miguel Belloso | Principal Product Marketing Manager, AI, Intuit Mailchimp
"AI can improve the speed at which you get the same or higher quality of work. And because you’re able to do certain things quicker, you now open up the possibility to do more of the things on your marketing wish list. That impact cascades."
Nicole Leffer | CMO AI Advisor, A. Catalyst LLC
Smarter Marketing Starts Here
With smaller headcount and budgets, plus myriad tasks on their plate, you have high hopes that AI can make you more competitive. But you also know you need to improve your AI literacy.
