Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.
Get 15% off our Standard plan
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.
Generative AI features
Actionable insights into audience growth and conversion funnels
#1 AI-powered email marketing platform: Based on December 2023 publicly available data on the number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
#1 email marketing and automation platform: Based on May 2025 publicly available data on competitors' number of customers.
SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
Availability of features and functionality varies by plan type. For details, view plans and pricing.
25X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024
3.1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
†Free Trial Terms
No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a "Paid Marketing Plan") that did not require a credit card at sign up, you can send up to 500 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.
