Cloud infrastructure, AI integration, faceless social production, and brand growth — engineered from the ground up so your business flourishes the way it was built to.
Cloud · AI · Social · Brand
Rooted in purpose. Built to last.
Most businesses get the surface right — the logo, the social posts, the shiny tools — and skip the foundation. We work from the roots up. Four practice areas, one integrated approach.
Enterprise-grade cloud architecture and CI/CD pipelines without the enterprise overhead. Built by a Principal SRE who has managed multi-million-dollar cloud environments from day one.
We don't bolt AI onto existing systems — we architect intelligent workflows, LLM-powered tools, and multi-agent pipelines that make your business measurably smarter over time.
You don't need to be on camera to build an audience. You need the right system. AI-assisted scripts, voiceover, and automated pipelines — content that compounds without requiring you in front of a lens.
Brand identity rooted in your values, launch pages that go live fast, email list building, and SEO-aware copy. For founders and businesses who want momentum that lasts — not just a spike.
Whether you're scaling infrastructure, growing a business digitally, or carrying a mission worth reaching more people — this is where the soil work happens.
Your infrastructure is held together with duct tape. The solo dev who set it up is gone. Deployments are manual and getting worse. You need Principal SRE judgment without a 250ドルK full-time hire.
You know you need a real digital presence but don't know where to start — and you've been burned before by agencies that overpromised. You want results without becoming a tech expert.
You have a message worth reaching more people. You want to work with someone who shares your values and understands that good work is stewardship — not just output.
Look at the fig tree and all the trees. When they sprout leaves, you can see for yourselves and know that summer is near.
— Luke 21:29–30The fig tree parable isn't just about seasons — it's about reading what's coming and being ready. Good development isn't reactive. It's anticipatory. We plant the right roots so your business can recognize opportunity and reach toward it.
That means infrastructure that doesn't buckle when you scale. AI that compounds over time. Marketing that builds momentum. Content that grows without you going on camera. All rooted in purpose — none of it held together with shortcuts.
We built FigTree on the conviction that the best growth is the kind that lasts. Roots before branches. Infrastructure before features. Clarity before scale.
Every engagement starts underground — discovery, architecture, and alignment — before a single line of code is written or a single post is published.
We map your soil before planting. Deep discovery of your goals, current stack, audience, and competitive environment sets the foundation for everything that follows. No guessing.
Infrastructure-as-code. Modular builds. Scalable from day one. Whether it's a cloud environment, an AI workflow, or a content engine — we build it right the first time.
Seamless connections between systems, tools, and channels. Your business should run like a living organism — not a collection of disconnected parts requiring constant manual effort.
Observability, analytics, and continuous improvement. We track what matters, prune what doesn't, and help your investment bear fruit — not just in week one, but over the long haul.
Founder & Principal
Jason Drane has spent 15+ years at the intersection of cloud architecture, automation, and engineering leadership — from early-stage healthtech startups to Fortune 500 enterprise environments. As a Principal Site Reliability Engineer, he designed multi-cloud environments, led Agile ceremonies, and built observability infrastructure that enterprise teams depend on daily.
FigTree Development was built to channel that depth into something accessible: enterprise-grade technical work and real marketing strategy for businesses that are growing and need a partner who has actually been in the weeds.
Based in Florida. Guided by the conviction that good work compounds — and that the best infrastructure, the best integrations, and the best brands are all built the same way: roots first.
Whether you need cloud infrastructure, AI automation, a social media engine, or a brand built to last — it starts with a conversation. Free discovery call, no pitch, no obligation.
Most businesses spend heavily on cloud before setting up their foundations correctly. We fix that — and build it right from the start. Enterprise-grade architecture, CI/CD, and infrastructure-as-code from a Principal SRE who has managed 23ドルM+ cloud environments.
Scalable from day one. Designed for the business you're building toward — not just the one you have today.
Multi-account, multi-region cloud environments designed for security, cost efficiency, and scale. Networking, IAM, and everything between — built to last, not just to launch.
End-to-end delivery pipelines using your toolchain of choice. Automated testing, staging environments, and zero-downtime deploys — so shipping stops being the scary part.
Managed or self-hosted container cluster design and management. Autoscaling, resource optimization, and workload reliability that holds under real pressure.
Declarative, version-controlled infrastructure — no more snowflake servers. Everything auditable, everything reproducible, everything deployable in minutes instead of days.
Tunnel-based access, self-hosted application stacks, and containerized services. Own your data, reduce SaaS costs, and maintain control without sacrificing reliability.
Metrics, alerting, and distributed tracing across your entire environment. Know what's happening before your users do — and respond before it becomes an incident.
Secrets management, least-privilege IAM policies, SOC II alignment, and security hardening. Infrastructure that earns trust and holds it under scrutiny.
Right-sizing, reserved instances, Spot/Preemptible workloads, and architectural reviews that cut waste without cutting performance. Steward your cloud budget well.
Lift, shift, and modernize. Move from on-prem or legacy cloud setups to cloud-native architectures with minimal disruption and a clear path forward.
Let's architect a foundation that doesn't crack under pressure. Free discovery call — we'll identify your highest-leverage improvements first.
We automated a client's entire onboarding workflow — what took 3 hours now takes 4 minutes. That's not AI hype; that's soil work. We architect intelligent systems that create real leverage and compound value over time.
Practical AI implementation for businesses that want results — not demos. Every integration is designed to reduce friction and compound value from day one.
Custom applications built on leading AI models — chatbots, document processors, internal tools, and client-facing products designed around your actual workflows, not a generic template.
Automation platform design that connects your existing tools, triggers actions from AI outputs, and eliminates repetitive manual work — the kind that quietly drains hours every week.
Coordinated AI agent systems that handle complex, multi-step tasks autonomously — research, synthesis, action, and reporting — without constant human direction.
Retrieval-augmented generation that gives LLMs accurate, up-to-date knowledge from your own documents, databases, and internal wikis — not just what they were trained on.
Layer intelligence onto your existing ERP and CRM platforms — automated summaries, smart routing, and AI-powered insights without replacing what already works.
Conversational interfaces for customer service, internal support, and lead capture — trained on your brand voice and company knowledge, not a generic out-of-the-box product.
System prompt design, few-shot training, and output optimization. Turn raw models into reliable, brand-consistent tools that behave the same way every time.
End-to-end AI data pipelines — from ingestion and embedding to inference and monitoring — designed and deployed with the same rigor as any production infrastructure.
Identify, design, and automate the repetitive processes draining your team's time. We map what to automate first so the investment pays off quickly and compounds from there.
Let's map your highest-leverage automation opportunities first. Free discovery call — concrete outcomes, no obligation.
Most businesses get the surface right — the logo, the posts, the tagline — and skip the foundation. We build brands from the roots up: identity, messaging, and distribution strategy designed to build momentum that actually lasts.
For scaling startups, small businesses, and faith-forward creators who want a brand that attracts the right people, says the right things, and stands for something real.
Voice, visual positioning, and messaging framework — the foundational work that makes every other marketing effort more effective. Built around your values, not a template.
High-converting landing pages built fast and deployed in hours. For founders who want to start capturing leads and building momentum before the product is finished.
Email platform setup, lead magnets, opt-in flows, and welcome sequences that convert visitors into subscribers — and subscribers into clients.
A content plan rooted in your brand values — what to say, how to say it, where to say it, and how often. Designed to compound, not just fill a calendar.
Web copy, service pages, and blog content written to rank and convert — not keyword-stuffed, but purposefully crafted around what your audience is actually searching for.
Platform setup, bio optimization, branded assets, and documented growth playbooks across all major social channels — so you can execute without us when you're ready to.
For faith-based businesses, churches, nonprofits, and creators — brand narratives grounded in biblical values that attract like-minded communities without being exclusive to everyone else.
Reliable hosting for launch pages and lean websites — custom domain, HTTPS, CDN, and near-instant deploys. No maintenance overhead, no recurring hosting bill, no vendor lock-in.
Being Florida-licensed is a trust signal worth leaning into. Local SEO, chamber networking, and community positioning for businesses building presence in the Florida market.
Let's build the brand presence your business deserves — from identity through execution. Designed to last, not just to launch.
Practical writing on cloud infrastructure, AI automation, and building systems that last — from the team doing the work.
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Every project starts with a free discovery call — 20 minutes to understand what you're building and where the friction is. No pitch, just a real conversation.
All engagements start with a call to understand your goals, your current stack, and where we can add the most value. We come prepared. We respond within 24 hours — usually same day.
"Look at the fig tree and all the trees. When they sprout leaves, you can see for yourselves and know that summer is near."
— Luke 21:29–30