Maximize Your Marketing Effectiveness
TRUSTED BY 100+ BRANDS IN 115 MARKETS
Your advantage in a world of skewed analytics
Better data foundations
Tired of fragmented data? Exactag combines campaign, cost, and conversion data from clean rooms, publisher APIs, and first-party tracking into one unified structure - fully consent-compliant and monitored by our experts.
Read MoreSmarter models for smarter decisions
Our automated framework unites MMM, MTA, causal inference, and incrementality - delivering granular, trustworthy insights that outperform outdated attribution models.
Read MoreTurning insights into action
What good are insights if they don’t drive action? Exactag feeds cross-channel insights into your bid managers and campaign tools - enabling automated adjustments and smarter optimizations that deliver measurable impact.
Read More
Explore our end-to-end platform
Capture
Structure
Measure
Model & Attribute
Analyse & Report
Activate
100% of your data. No distortion.
Imagine a complete, undistorted view of every customer event – clicks, views, engagements, and conversions – even in a cookieless, consent-driven world. With our proprietary tracking technology and access to a wide range of public and non-public APIs, you capture every data point. We seamlessly integrate cost, revenue, and profit details along with customer and product information, providing you with an unfiltered foundation for strategic decision-making.
No detail left behind.
We take your raw data and meticulously organize it to reveal the full customer journey. Exactag combines data across multiple hierarchy levels – from individual user interactions to microaggregates and assets – ensuring that no nuance is lost. Unlike generic BI tools, our purpose-built database is designed specifically for marketing performance analysis, delivering the granular insights you need to map and understand every touchpoint.
Precision data, immediate clarity.
Our user interface delivers near-time data that illuminates your entire customer journey. From ad delivery and generated traffic to engagement and final output, you gain a comprehensive overview of your advertising performance. This clarity ensures that every stakeholder stays fully informed and empowered to make data-driven decisions.
Triangulated precision.
Our advanced modeling and attribution approach pinpoints the true drivers behind your conversions. Leveraging cutting-edge algorithms from attribution, causal inference, and marketing mix modeling, we provide a clear, cross-channel view of your performance. Supported by a granular, objective database, our fully operationalized triangulation process seamlessly integrates every step from data collection to modeling and reporting.
Unleashing data’s full potential.
Our reporting capabilities extend well beyond pre-built dashboards. With a flexible reporting engine, you can create custom reports that tap into our extensive data foundation and insights from multiple attribution models. In addition to a broad range of performance metrics, our interface offers robust tools for deep journey analysis and scenario planning, helping you refine your strategy with precision.
Empower your stakeholders.
Every insight you generate becomes immediately actionable. We deliver full access to your data – from raw tracking information to final results – via robust API endpoints and file exports. This ensures that data scientists and analysts have all they need for deep dives, while our unmatched API suite seamlessly pushes insights to bid managers for automated optimization.
Accelerate, simplify, and empower
Revenue Accelerator
Efficiency Booster
Insight Powerhouse
Connection Builder
Proven success: Insights from our customers
Honoured by
Ministry of Economics
Focus Money
SZ Institute
BFSZ
With Exactag, you’re not just making decisions based on data - you’re making decisions based on data you can trust.
Security & Compliance
Proprietary Data Collection
Comprehensive Resources & Best Practices
Verified GDPR Compliance
Hosting in Germany
See how it works. Book a demo today.
Get to know our solution and understand how you can benefit from all the features you need in just one platform.