MAILCHIMP RESOURCES
Your best holiday season yet
From expert insights to step-by-step playbooks, find everything you need to sell more and grow faster this festive season
Reach more customers
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A marketer in a boardroom discussing key holiday shopping Moments, in a cartoon by Tom Fishburne, also known as Marketoonist. Holiday Shopping Has Changed—Here’s What You Need to Know
Articles
Learn the seven distinct phases, and seven kinds of shoppers, reshaping the holiday season.
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Person with curly blonde hair wearing white jacket and green collar holds up smartphone against bright blue sky background New Year, New Subscribers
Articles
How Content Creators Can Turn Holiday Moments into Audience Growth
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Person relaxing under a large tree in a park, using laptop while leaning against trunk with backpack and coffee nearby From Gift Lists to Giving Lists
Articles
How nonprofits can tap into the generosity, emotion, and cultural moments that define the holiday season.
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A person smiling while working on their laptop. Streamline your lead management with Mailchimp and Meta Lead Ads
Articles
Learn how you can optimize your acquisition strategy by integrating Meta Lead Ads with Mailchimp.
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A woman works on her laptop in a chic, minimal setting with white holiday lights Unlock the Power of Social Media Holidays
Articles
Boost your brand with social media holidays. Create engaging content, join the conversation, and track success. Maximize engagement and showcase your brand’s personality.
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How a Beloved Restaurant Group Drives Revenue and Customer Loyalty With E‐commerce
Case Study
Gruppo Terroni uses strategic marketing to blend tradition with technology, creating meaningful engagement that boosts online sales.
Our flagship reports
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Business owner in yellow sweater taking notes while on phone, next to whitepaper title about AI marketing on blue background The Marketing Equalizer: Leveraging AI for Mid-Market Growth
Reports & Downloads
Download our research report with WARC to benchmark your marketing team against your peers, assess your AI readiness, and close your capability gaps.
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Image shows the cover of the report, The New E-Commerce Calendar, A Global Guide to Year-Round Shopper Engagement The New E-Commerce Calendar: A Global Guide to Year-Round Shopper Engagement
Reports & Downloads
Get the report and regional insights to make the most of every Moment.
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The Revenue Blueprint
Reports & Downloads
We polled 2,000+ mid-market marketers, then compiled the habits and strategies of top-performers to create a blueprint for driving revenue.
See how businesses use Mailchimp
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Business partners of Earl of East How Earl of East Reaches Their Audience
Case Study
Creating a sense of community has always been at the core of their business, and that extends to their marketing.
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The CHANI co-founders pose in their office. Sonya Passi sits at the desk, and Chani Nicholas stands behind her with her hand on the back of the chair. In the center of the desk is a "2024 Inc. Best Workplaces" award. Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic
Case Study
CHANI’s director of marketing shares how the astrology brand maintains a meaningful, lasting presence in its subscribers’ inboxes.
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Yuool’s co-founder and CEO Eduardo Rocha Abichequer How Yuool Grows Revenue—and Their Business
Case Study
The Brazilian shoe brand stays connected to their audience and keeps them coming back for more using customer journeys.
Events & Webinars
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Get Holiday Ready with Marketing Success Season 2025
Rewatch our annual virtual conference, filled with insights, practical strategies, and tools to help you navigate peak season and beyond with confidence.
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On-Demand Webinar
A Roadmap for Brand Growth
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On-Demand Webinar
The 4 Revenue Pillars
More Events & Webinars
Join us for online and in-person events, conferences, and webinars.
Better Together: Mailchimp & QuickBooks
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Integrate QuickBooks with Mailchimp to Maximize Sales Potential
Articles
5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.
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Neon Workshops Neon Art Gets a Boost from Mailchimp and QuickBooks
Case Study
See how design studio Neon Workshops markets and manages finances so they can educate and inspire students, artists, and more.
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How MovingWaldo Grew Revenue and Optimized Messaging
Case Study
With a mix of analytics, A/B testing, Mailchimp’s QuickBooks integration, and one‐stop shopping, MovingWaldo helps relieve the stress of moving homes.
Explore
Business Stages
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Prep & Start
Learn to write a business plan, build a brand, and turn your ambition into a successful business.
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Manage & Run
Off and running? Find tips to help you lead, manage, and make your business even better.
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Grow & Scale
Whether you want to grow your team, your following, or your sales, we've got ideas.
Discover
Marketing Tactics
Mailchimp Academy
Take exclusive courses to learn new ways to use Mailchimp’s Marketing Platform and grow your skills.
Guides & Tutorials
Step-by-step videos and tutorials. Browse content by topic or search by feature.
Podcasts
Explore Mailchimp Presents, a collection of original content that celebrates the entrepreneurial spirit.
Mailchimp Experts
See popular services and get tips for finding the right fit, or browse on your own in our directory.
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